Solem Conseil & Formation

A complete digital platform for career guidance, professional development and training

Project Overview

What We Worked On

Positioning and information architecture
Public website and service pages
Career assessments and lead-generation forms
Training catalogue and registration journeys
Blog, SEO and newsletter
Administration and content workflows

Background

Solem Conseil, founded by Nathalie Perroud in Épalinges, supports individuals and organizations through career transitions, skills development and professional training. The project brought its advice, training and editorial activities together in one coherent digital platform, while giving the team practical tools to manage content and enquiries.

The Challenge

A broad offer — Career guidance, professional development and training needed to feel connected without becoming difficult to navigate.
Different audiences — Individuals and organizations arrive with different needs, vocabulary and decision journeys.
Trust before contact — A consulting relationship is personal, so the website needed to communicate Nathalie’s approach and expertise clearly.
Content as a service — Articles, resources and newsletters needed an editorial structure that supports discovery and long-term visibility.
Operational handover — Enquiries, assessments, registrations and content updates needed structured administration workflows behind the public experience.

SOLEM^®

The Solution

Phase 1: Positioning & Structure

Mapped the offer around visitors’ real intentions, separating career guidance, professional development and training while maintaining a consistent Solem Conseil narrative.

Phase 2: Editorial Website

Built a responsive public site with focused service pages, founder-led storytelling, clear calls to action and a resource hub for career and training content.

Phase 3: Conversion Journeys

Created structured contact, assessment and registration journeys that collect the right context and guide each visitor toward the appropriate next step.

Phase 4: Content & Visibility

Added blog and newsletter foundations, technical SEO, structured metadata and reusable editorial patterns so useful expertise can keep expanding the site’s reach.

Phase 5: Administration Workflows

Connected the public experience to practical workflows for managing enquiries, assessment inputs, training content and ongoing site updates.

Results

Digital presence

One coherent experience

FragmentedUnified platform

Service discovery

Clear paths by need

Broad offerGuided journeys

Content publishing

Blog + newsletter

Ad hocStructured

Enquiry handling

Better qualified requests

General contactContext-rich forms

A credible, personal presentation of Nathalie Perroud and Solem Conseil’s approach
Dedicated journeys for individuals, organizations and training participants
A reusable editorial system for career guidance and professional development content
Structured workflows connecting public forms with day-to-day administration