Di Fiore Barbiers

A new digital era for a family barbershop founded in 1971

Project Overview

What We Worked On

Brand storytelling and site architecture
Four-language public website
Online booking journey
Client accounts and booking history
Salon back office: agenda, staff, absences, services
Gallery, reviews, news and newsletter management
SEO, AI-readable llms.txt and consent-based analytics

Background

Di Fiore is a family barbershop in Yverdon-les-Bains, founded by Rosario Di Fiore in 1971 and run today by his son John. The project gave more than fifty years of craft a modern home online — honouring the salon's history while making booking and day-to-day management simple for clients and the team.

The Challenge

Heritage without nostalgia — Fifty-five years of history had to feel alive and premium, not dated.
A multilingual clientele — Yverdon's clients speak French, Italian, German and English, and every page needed to work in all four.
Booking friction — Appointments relied on phone calls; clients needed a clear way to book online at any time.
Running the salon — The team needed one place to manage the agenda, staff, absences, services, gallery and reviews.
Being found — Local search and AI assistants needed accurate, structured information about the salon.

The Solution

Phase 1: Story & Identity

Built a dark, editorial visual identity around the salon's archive photos, the story of Rosario and John and a dedicated history page.

Phase 2: Multilingual Website

Delivered services, team, gallery, reviews, FAQ and contact pages in French, English, Italian and German with localized metadata.

Phase 3: Booking Journey

Designed a guided booking flow connected to the salon's Salonkee scheduling, plus group bookings and booking notifications.

Phase 4: Client & Staff Spaces

Added client accounts (bookings, history, reviews, profile) and staff views with a personal calendar.

Phase 5: Salon Back Office

Created an admin area for agenda, staff, absences and holidays, services, gallery, curated reviews, news, subscribers and analytics.

Results

Booking

24/7 availability

Phone onlyOnline, any time

Languages

4 languages

FrenchFR · EN · IT · DE

Salon management

Centralized

ScatteredOne back office

Online presence

Heritage showcased

MinimalStory-led brand

A premium digital identity that carries the Di Fiore heritage into a new generation
Clients can book, review and follow their appointments from their own account
The team manages agenda, staff and content without technical help
Structured SEO and an llms.txt file help search engines and AI assistants describe the salon accurately