Complete digital transformation for an Ayurveda therapist in Lausanne
Project Overview
What We Worked On
- Website Migration (Wix → Lovable)
- Brand Identity & Logo
- E-commerce & Booking System
- SEO & Google Optimization
- Custom Admin Backend
- Ongoing Content Retainer
Background
Diego Costier runs CTCA (Centre de Thérapies Complémentaires et Alternatives) in Lausanne, offering Ayurveda massage, NAET allergy treatment, and auriculotherapy. His existing Wix website was outdated, had no booking system, poor SEO visibility, and required constant manual coordination for appointments. He needed a complete digital transformation that would let him focus on his patients, not his website.
The Challenge
- No online booking — Every appointment required phone calls or emails, wasting hours each week on coordination.
- Invisible on Google — Potential clients searching for "Ayurveda massage Lausanne" or "NAET Suisse" couldn't find him. His services were buried on page 3+.
- No e-commerce capability — He wanted to sell Bach flower remedies and gift vouchers online but had no way to do it.
- Outdated brand — The Wix site looked dated and didn't reflect the quality of his practice.
- Manual everything — Patient management, appointment reminders, and content updates were all manual processes.
The Solution
Phase 1: Brand & Foundation
New visual identity with custom logo, color palette, and design system. Created 35+ pages covering all services, treatments, pricing, FAQ, legal pages, and promotional content.
Phase 2: Core Features
Booking system with integrated calendar, e-commerce online shop for Bach flower remedies and gift vouchers with Stripe payments, full blog setup with newsletter integration via Mailchimp, dedicated testimonials page pulling from Google reviews, gallery with fresh cabinet photos and AI-enhanced imagery.
Phase 3: SEO & Visibility
Google Business Profile optimization, Google Merchant Center setup, Google Search Console configuration, Google Analytics 4 implementation, Schema markup for local business and services, meta tags and Open Graph optimization.
Phase 4: Backend & Automation
Custom admin portal for patient management, statistics dashboard, AI-powered audio versions of blog articles, Slack notifications for new bookings and purchases, automated email flows via Resend.
Phase 5: Ongoing Retainer
Monthly blog posts and newsletter, Instagram content management, AI video creation using Flow, continuous SEO monitoring and improvements, feature development.
Results
Monthly page views
+567%
1501,000+
Google ranking
Top positions
Page 3+Page 1
Online booking
Full adoption
0%~100%
E-commerce
Vouchers + products
NoneActive
- Time saved: Hours per week previously spent on phone/email booking now automated
- Revenue stream: New income from online voucher and product sales
- Visibility: Found on page 1 for "Ayurveda massage Lausanne", "NAET Suisse", "Auriculothérapie Lausanne" and all key service terms
- Client experience: Professional, modern presence that matches the quality of care
Project Screenshots
E-commerce shop for Bach flower remedies
Blog with search and category filters
Gaseous homeopathy treatment page
Patient testimonials section
Frequently asked questions
Complementary therapies overview
Custom admin portal with design system
Professional footer with newsletter signup
Hover over cards for 3D effect • Click to pop • Use button to scatter/organize
"Before, I spent hours every week managing appointments by phone. Now almost all my clients book online — it's a huge change for my practice. And finally being visible on Google brings me new patients every month. Christopher understood exactly what I needed and delivered beyond my expectations."
Diego Costier
Founder, CTCA - Centre de Thérapies Complémentaires et Alternatives
Technology Stack
Lovable
Supabase
Stripe
Resend
Google Analytics 4
Google Search Console
Calendly
Slack
Flow
Mailchimp
Claude AnthropicWhat's Next
- AI Chatbot — Intercom Fin integration to answer common questions about treatments, pricing, and booking
- Client Portal — Expanded backend for patient history, treatment notes, and follow-up scheduling
- Multi-language — German and English versions to expand reach
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