A coming-soon launch and product build for a perimenopause tracking app
Project Overview
What We Worked On
- Brand and product positioning
- Animated coming-soon landing page
- Waitlist capture and admin view
- Live multi-currency pricing
- Daily journal, calendar and trends
- Reminders and exportable appointment summary
Background
PHASE is a perimenopause tracker for women aged 40–55: 30 seconds a day to log bleeding, symptoms and well-being, then see real trends over time. We built both the launch — a bold coming-soon page that collects a waitlist — and the product behind it, in French first.
The Challenge
- A misunderstood life stage — Women in perimenopause are often told they are simply "irregular"; the brand had to speak with clarity and respect.
- Pre-launch traction — The product needed a waitlist and a convincing story before the app was public.
- Logging fatigue — Tracking had to take seconds a day, or nobody would keep it up.
- Honest insights — Trends had to reflect the user's own data, never invented correlations.
- Sensitive data — Health information demanded privacy by default.
The Solution
Phase 1: Positioning
Defined a direct, no-nonsense voice and a bold typographic identity built around the PHASE wordmark.
Phase 2: Coming-Soon Launch
Built an animated landing page with a waitlist form, feature cards, a step-by-step method and an accessible reduced-motion mode.
Phase 3: Pricing
Showed free and premium plans in the visitor's local currency, with exchange rates refreshed weekly by a scheduled job.
Phase 4: Tracking Product
Designed the daily journal, a year-view calendar, 3/6/12-month trends and a factual summary ready for a gynaecology appointment.
Phase 5: Privacy & Retention
Stored data locally by default with optional account sync, and added reminders, history exports and a waitlist admin.
Results
Launch readiness
Pre-launch audience
IdeaLive waitlist
Daily logging
Effortless tracking
Notes & memory30-second journal
Insights
Data-backed patterns
Guesswork3/6/12-month trends
Pricing display
Weekly-refreshed rates
Single currencyLocal currency
- A distinctive brand that names perimenopause clearly and without euphemism
- A waitlist building an audience before public launch
- A complete tracking flow ready for beta users
- Privacy-first architecture with local storage by default
Project Screenshots
Coming-soon page with waitlist
Product promise and feature cards
Hover over cards for 3D effect • Click to pop • Use button to scatter/organize
Technology Stack
Lovable
React
GSAP
SupabaseWhat's Next
- Open the beta to the waitlist
- Add more languages after the French launch
- Refine trend insights with early user feedback
More Case Studies
Barbershop & Men's Grooming
Di Fiore Barbiers
A new digital era for a family barbershop founded in 1971
Career Consulting & Training
Solem Conseil & Formation
A complete digital platform for career guidance, professional development and training
Healthcare & Wellness
CTCA.ch
Complete digital transformation for an Ayurveda therapist in Lausanne
Ready to Build Your Next Project?
Let's discuss how we can bring your vision to life with the same level of care and expertise.
Start Your Project