A holistic digital presence for a manual therapist
Project Overview
What We Worked On
- Bilingual Website (FR & EN)
- Custom Design & Brand Identity
- Cal.com Booking Integration
- Testimonial System with Moderation
- Newsletter & Contact Forms
- SEO & AI-Readiness (llms.txt)
- Performance-First Architecture
- Dedicated Client Dashboard with Real-Time Project Follow-Up
Background
Adam Fencz is a certified manual therapist (ASCA & RME) based in Vevey, Switzerland. He needed a professional, bilingual website that reflected the calm and intentional nature of his practice.
The Challenge
- No digital presence — Adam had no website, making it difficult for potential clients to discover his practice.
- Bilingual clientele — A diverse Swiss client base required seamless French and English support across every page and form.
- Insurance credibility — ASCA & RME certifications needed to be prominently displayed to build trust.
- No online booking — All appointments required phone calls or messages, adding friction for new clients.
- No testimonial system — Client feedback was collected informally with no way to showcase it professionally.
- SEO & AI invisibility — The practice was unfindable on search engines and AI assistants.
The Solution
Phase 1: Design & Identity
A warm, organic aesthetic with a custom gradient system (ocean blue → sunset coral → pink) evoking calm and vitality. Dark and light mode support throughout.
Phase 2: Performance-First Architecture
Mobile-optimized rendering with lightweight static SVG glows on mobile vs. full GSAP animations on desktop. Lazy-loaded sections, deferred GSAP imports after first paint.
Phase 3: Full Internationalization
Complete French/English support using react-i18next covering every page, form label, and micro-copy.
Phase 5: SEO & AI Readiness
llms.txt and llms-full.txt for AI assistant accuracy, full meta tags, JSON-LD structure, semantic HTML, robots.txt with selective crawl rules, and sitemap generation.
Phase 6: Client Project Dashboard
A dedicated in-app dashboard giving Adam full visibility on his project: real-time time tracking, cost perspective, changelog with dated milestones, and proposals for new developments.
Results
Online presence
Full visibility
NoneProfessional
Booking method
Cal.com integrated
Phone/SMSOnline
Languages
Full i18n
NoneFR & EN
AI readiness
AI-discoverable
Nonellms.txt
- Insurance trust: ASCA & RME certifications prominently displayed with verification links
- Client feedback: Moderated testimonial system with bot protection and admin approval workflows
- Performance: Deferred animations and lazy loading ensure fast mobile experience
- Project transparency: Dedicated dashboard with live time tracking, cost overview, proposals, and milestone changelog
Project Screenshots
Homepage — Light Mode
Homepage — Dark Mode
Cal.com Booking Integration
About Page
Testimonials — Dark Mode
Client Project Dashboard
Lighthouse Performance Scores
Hover over cards for 3D effect • Click to pop • Use button to scatter/organize
"My website finally feels like an extension of my practice — calm, clear, and human."
Adam Fencz
Certified Manual Therapist, ASCA & RME, fenadam.ch
Technology Stack
What's Next
- Google Business Profile optimization and local SEO push
- Client portal for appointment history and follow-ups
- Additional language support (German) to expand reach
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